What is this?
“Irresistible: Why We Can’t Stop Eating” is a one-hour BBC documentary presented by Dr. Chris van Tulleken that explores the world of ultra-processed foods (UPFs) and their impact on our health. This Instagram reel is an excerpt from that documentary, but if you are in the UK, you can watch the full documentary here. The reel delves into why these foods are so addictive and how they have come to dominate our food culture. It features interviews with former food industry insiders who reveal the deliberate strategies used by food companies to make their products irresistible.
How can this help me?
This documentary can help food addicts by providing insight into the science behind food addiction and the deliberate tactics used by the food industry. It explains concepts like ‘vanishing caloric density,’ which can help viewers understand why certain foods are so hard to resist. By exposing the intentional design of ultra-processed foods to be addictive, it may empower viewers to make more informed choices about their diet and recognize that their struggles with food are not solely due to lack of willpower.
